Website vs Social Media Page: Which Grows Your Business Faster in 2025?.
Do You Need A Website For Your Business? Contact Devphiliplab On WhatsApp 08151796265
Are you a Nigerian business owner?, “Do you need a website, or as a business owner should you just stick to Instagram or Facebook page?. you are not alone. Many small and medium businesses face the same confusion, especially in 2025 when everyone seems to be online.
Social media is buzzing, and websites seem like a lot of work. But which one truly helps your business grow faster and sustainably in Nigeria?
In this blog post, will break down the differences between a website and a social media page, compare their benefits and limitations, and help you decide which is better for your business growth. Whether you run a fashion brand in Lagos or a tech startup in Abuja, this article will guide you in simple, human-friendly language.
Lets settle the debate between the two: website vs social media page — which grows your business faster?.
Understanding the Difference Between a Website and a Social Media Page
What is a Website?
A website is your digital office. It is a platform you own completely. You choose your domain name (like yourbusiness.com.ng), design how it looks, and decide what information is displayed.
Websites are accessible 24/7 and can be visited by anyone with your link or through Google search. Examples of Nigerian websites include jumia.com.ng, paystack.com, and devphiliplab.com.ng. Whether you are selling products or offering services, a website gives you a place to tell your story and convert visitors into paying customers.
Let me not waste your time let me explain to the difference between the social media page and Facebook.
What is a Social Media Page?
social media page is a free profile on platforms like Facebook, Instagram, TikTok, or Twitter (X). It is very easy to create, and many Nigerian businesses start here.
With social media page, you can post updates, engage with customers in comments and run paid ads. For example, a abuja based fashion stylist might use only Instagram to showcase designs and book clients To send them a direct message.
Advantages Of Using a Website for Your Business
Below are the advantages of using a website for your business
1: You Have Full Ownership and Control
Your website is your property. No one can take it down unless you do. You are not at the mercy of algorithm changes, policy bans, or sudden outages unlike social media.
You decide how your website looks, what to show, and how your customers interact with it.
2: Better for Branding and Credibility
Customers trust businesses that have websites. A .com.ng domain shows you are serious and established. For many Nigerians, having a website separates “serious” businesses from “hobby” sellers.
If you want banks, investors, or international clients to respect your brand, you should consider having a website for your brand.
3: Helps You Rank on Google
Unlike a social media page, your website can appear on search engines. With proper SEO (Search Engine Optimization), people searching for your service on Google can find you.
For Example: If someone types “makeup artist in Abuja,” and your website has that keyword, your site can show up.
4: Great for E-Commerce and Bookings
Websites allow customers to shop, book, or pay directly without chatting with you. Platforms like Paystack, Flutterwave, and WooCommerce let you automate your business.
Even if you sleep, You can still make sales!.
Advantages of Using a Social Media Page for Your Business
Below is The Advantages of using a social media page for your business.
1: Is Easy and Free to Start
You don’t need much to start All you need is a phone, internet, and some photos and you are good to go, Social media pages don’t require design, coding, or hosting. That is why it’s the first step for most Nigerian businesses.
2: Fast Engagement and Virality
A trending post can bring in hundreds of followers overnight. Reels, stories, and hashtags help your content spread faster, especially if it’s funny, helpful, or visual.
Example: A 30-second video of a caterer preparing jollof rice can go viral and lead to real bookings.
3: Direct Messaging and Customer Interaction
Your customers can chat with you easily via Instagram or Facebook Messenger. You can reply chat easily , use voice notes, and even take orders right there.
This level of interaction builds trust and relationship especially in Nigeria where people like to “talk before they
Do You Need A Website For Your Business? Contact Devphiliplab On WhatsApp 08151796265
Limitations of Relying Only on Social Media Pages For Your Business
Below are the limitations
1: You Don’t Own the Platform
Your account can be suspended, banned, or hacked and you lose all your content and followers. That’s risky if social media is your only business channel.
Imagine having 100,000 followers and losing access overnight.
2: Limited Design and SEO
You can’t fully customize your page. Your branding is limited to what Facebook or Instagram allows. Also, you don’t appear on Google Search unless you pay for ads.
3: Competition and Distraction
Even if someone likes your page, they are one scroll away from gossip blogs, funny videos, or competitor ads. It’s hard to keep attention.
Limitations of Only Having a Website For Your Business
Below Are The limitations of having a website for your business.
1: Takes Time to Grow Traffic
Unlike social media, where you can go viral in hours, websites take time. SEO results usually come after weeks or months.
2: Cost of Setup and Maintenance
You will need to pay for hosting, domain, and possibly a web designer. For small businesses, this may feel like a big step but it’s an investment.
Between Website vs Social Media Page: Which One Grows Your Business Faster in 2025?
Below is answer to your questions.
Short-Term: Social Media Wins
If your goal is to gain attention fast, especially when starting out, social media is great. You can test content, learn what your audience likes, and start making small sales.
Example: A hair stylist can post before/after pictures and attract clients within days.
Long Term: Websites Offer Sustainable Growth
Over time, websites bring in customers through Google, build stronger trust, and help you scale. While it may take longer to see results, a website gives you full control and steady growth.
Example: A digital agency with a blog can get thousands of monthly visitors from search engines without paying for ads.
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How To Combine Both Social media page And Website for Maximum Growth
The smart choice is not choosing one — it’s using both together.
1: Use Social Media to Drive Traffic to Your Website
Post your blog content on Instagram with a “link in bio.” Run Facebook ads that send users to your online store or landing page.
Let social media catch attention, and your website close the deal.
2: Capture Leads and Sell on Your Website
Your website can offer freebies like eBooks or discounts in exchange for emails or WhatsApp numbers. Once captured, you can follow up and build loyal customers.
Also, setup Paystack or Flutterwave to accept payments on your site.
3: Build Your Brand with Blog + Social Posts
Write helpful articles related to your business. For example, a skincare brand can post: “5 Ways to Treat Acne Naturally in Nigeria.” That content brings Google traffic and gives you content to share on social.
It’s a cycle that feeds itself.
Real Life Example – Business Using Both
Meet Tolu, a fashion designer in Abuja. She showcases her designs on Instagram through reels, behind the scenes videos, and customer testimonials.
But when customers want to order, she sends them to her website devphiliplabwears.com.ng where they can view the full catalog, pick their size, and pay.
This combination helps her attract AND convert using both platforms.
Conclusion On: Website vs Social Media Page: Which Grows Your Business Faster
If you are just starting and on a tight budget, start with social media. Learn what your audience likes, build a following, and grow your brand.
As you begin to grow, invest in a website. It’s your digital headquarters. Social media can get you noticed, but your website will help you last and scale.
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